Streamlined Call Center Solutions for Education Industry Growth
Acelot Innovation Private Limited, Centrum Learning, Self Online Study, and Tutopia are all major players in the education industry, providing an array of learning solutions. Their primary goal is to assist students in gaining admission to foreign universities through tailored counselling. As their student base grew rapidly and higher demand for quality education rose, these organizations began searching for a dependable BPO service provider to streamline customer acquisition.
They were looking to counsel potential students efficiently, field inquiries, and manage the admission process seamlessly. Further, they requested support in establishing and staffing a fully operational 250-seater Call center at their premises. By working in partnership with a top provider of inbound customer service and Call center services, the clients sought to attract customers, increase admissions, and build exponential growth across Bengal.
Client Expectations
- To reach a unique list of prospective students to counsel on enrollment at international universities.
- To build new clients through personalized counseling and engagement.
- To build a 250-seat Call center in client facilities with dedicated resources at the supervisor level.
Challenges
- Engaging with a high volume of prospective students within a short time.
- Ensure we are building a Call center infrastructure for scalability.
- Ensure we have quality customer interactions with qualified resources.
Our Approach
To overcome these challenges, we adopted a strategic and well-executed plan:
Targeted Customer Outreach
- Used a defined prospect list to launch personalized counseling sessions.
- Used experienced Call center agents to interact with prospective students and offer customized advice.
End-to-End Call Centre Management
- Set up a full 250-seater Call center from the ground up at the client's location.
- Offered resources at the supervisor level to ensure smooth operations and preserve service quality.
Feedback and Support
- Provided instant feedback to the clients for better decision-making.
- Handled smooth administration of the online admission process.
Results Obtained
The project yielded considerable outcomes for Acelot Innovation Private Limited, Centrum Learning, Self Online Study, and Tutopia:
- Improved Customer Base: Effectively gained a large number of new students through proper counselling and customer support.
- Effective Call Centre Operations: Built a cutting-edge Call center with robust operational control.
- Expansion in the Market: Experienced exponential growth in all regions of Bengal.
Client Testimonial
"The committed approach and smooth execution by the team enabled us to make tremendous growth in our student pool. Their skills in establishing and running a huge Call center operation have been hugely beneficial to our business." – Senior Representative, Acelot Innovation Private Limited
Conclusion
This case study indicates how a seasoned BPO service provider can help increase customer acquisition and Call center services management for educational institutions. With proper inbound customer service strategies in place and a strong focus on operations, the team was instrumental in helping the client grow. This success story is a model for institutions that want to grow their market reach and maximize customer engagement.